7Up competition nurtures nature

08 August, 2008

PepsiCo and Britvic are launching an on-pack prize promotion for 7Up as part of a £2 million marketing campaign to promote the brand's natural credentials.

Running with the strapline Nature Is Closer Than You Think, the give away includes a three-day break for a family of four at Bluestone holiday park in Pembrokeshire. The prize also includes free bike hire and a supply of 7Up.

The text -to -win promotion will appear on all 7Up and 7Up Free pack formats, with a prize draw taking place everyday for 12 weeks.

In an effort to "bring nature a little closer to the urban jungle", print ads will

run on buses nationwide, and lifts in selected shopping centres will be transformed into jungles, complete with a soundtrack of animal noises. Retailers can also get their hands on chiller stickers, shelf wobblers

and bunting.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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