7Up competition nurtures nature

08 August, 2008

PepsiCo and Britvic are launching an on-pack prize promotion for 7Up as part of a 2 million marketing campaign to promote the brand's natural credentials.

Running with the strapline Nature Is Closer Than You Think, the give away includes a three-day break for a family of four at Bluestone holiday park in Pembrokeshire. The prize also includes free bike hire and a supply of 7Up.

The text -to -win promotion will appear on all 7Up and 7Up Free pack formats, with a prize draw taking place everyday for 12 weeks.

In an effort to "bring nature a little closer to the urban jungle", print ads will

run on buses nationwide, and lifts in selected shopping centres will be transformed into jungles, complete with a soundtrack of animal noises. Retailers can also get their hands on chiller stickers, shelf wobblers

and bunting.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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