08 August, 2008

The secret's out in time for festivities

Increased rum sales have been attributed to a growing following among Britain's leading mixologists as well as a loyal customer base within the Afro-Caribbean community in the UK.

"Wray & Nephew used to be

the best -kept secret of the UK's Jamaican community," sa ys brand manager Craig Stuart. "But it's also becoming something of a back -bar essential as an increasing number of barmen have found it delivers an exceptionally clean and pure, yet full, rum taste. Consequently it is becoming popular in cocktail classics such as

caipirinhas and

mojitos - which more and more consumers are now trying out at home."

"Wray & Nephew also makes the ultimate punch - try 3.5 cl of W&N mixed with four lime wedges, two spoons of muscovado sugar and 5cl of water, plus gomme syrup for an authentic taste of the Caribbean to enjoy over Notting Hill carnival weekend."

To enter the competition to win one, six bottle case of Wray & Nephew White Overproof Rum, simply answer this question:

Which world -famous festival takes place in London this month?

Send your answer with your name, address and telephone number, by Aug 18, to: OLN/W&N

competition, c/o J Wray & Nephew UK , The Foundry, 156 Blackfriars Road, London SE1 8EN.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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Is blended Scotch overshadowed by single malt in retailers?

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