Left Bank claims Bordeaux first

11 August, 2008

Wine supplier Ten International has launched what it claims is the first ever single varietal Cabernet Sauvignon from Bordeaux.

Former Unwins marketing man Bill Rolfe, who heads the company, said Left Bank, created in partnership with Yvon Mau, would “shake up Bordeaux”.

“We wanted to make a Bordeaux wine in the commercial arena that was more accessible, drinkable and user-friendly, which is why we’ve used a modern New World-style name and clear cues from consumers,” he added.

Recent reforms to Bordeaux labelling rules have permitted single varietal descriptions for the region for the first time.

The wine will have an rrp of £7.99 and be supported by press advertising.

Ten International has also launched a new Argentine wine called La Poderosa. The name translates as “the powerful one” and was the nickname of the motorbike ridden by Che Guevara on his journey through Patagonia immortalised in the book and film the Motorcycle Diaries.

The wine is produced by Bodega Del Fin Del Mondo in the same region and is a Malbec-driven blend with Cabernet Franc, Petit Verdot and Tannat.

It will have an rrp of £9.99




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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