Mumm looks at lighter glass

26 August, 2008

Champagne producers are experimenting with lighter bottles which could shave 65g off the usual 900g weight of the packaging.

Mumm has produced 2.5 million 835g bottles which it is now ageing in its cellars for two and a half years. Assuming the bottles do not explode, they will hit the marketplace in 2011.

The trial will require the blessing of the Comité Interprofessionnel du Vin de Champagne, which will decide if the lightweight bottles should be recommended to its members.

Environmental and economic concerns have already prompted beer and still wine producers to introduce lightweight glass. Champagne producers face a particular challenge as their products are bottled containing four times the pressure of the tyres on a double-decker bus.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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