Ramsay returns in Gordonís ads

27 August, 2008

Gordonís gin is continuing its association with Gordon Ramsay with the launch of a £3.5 million marketing campaign for the brand this autumn.

The campaign includes press, outdoor, digital and poster advertising, which will begin on Sept 1 and run until June 2009. The Diageo brand is also sponsoring the new series of Ramsayís Kitchen Nightmares.

The messages in the print and outdoor ads will feature Ramsay quotes such as ďI always leave a tip, serve GordonísĒ and ďmy tongue might be sharp, but my gin isnítĒ.

Diageo GB gin marketing manager Kathy Sawtell said: ďOver the past year, the Gordonís advertising campaign with Gordon Ramsay has been highly successful. Weíre extremely pleased that we can continue our partnership and hope that the new campaign will help to build on the success of last year whilst creating additional sales opportunities for retailers.Ē

A new website for the brand will appear in September, featuring advice from Ramsay on how to make the definitive gin and tonic and offering prizes and special discounts.

Bookmark this

Site Search


Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know