Ad support for Teacherís car offer

27 August, 2008

Beam Global UK is launching a national press advertising campaign for Teacherís whisky to support an on-pack competition for the brand.

Ads featuring Mike ďOilyĒ Wragg working in his garage will feature in national newspapers to support to promotion in which consumers can win a classic car.

The activity is part of a £1.5 million marketing investment behind the brand this year and includes an extra opportunity to win one of 250 toolkits worth £150 each.

The promotion is featured on 100,000 bottles of Teacherís and continues the brandís strategy of appealing to 30-something malesí desire for ďmanspace, a place where they can escape the pressures of their busy livesĒ.

Marketing manager Aileen Nicol said: ďIt makes Teacherís the most relevant and accessible brand with target consumers and fulfils our company ambition of building brands people want to talk about.Ē




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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