Ad support for Teacherís car offer

27 August, 2008

Beam Global UK is launching a national press advertising campaign for Teacherís whisky to support an on-pack competition for the brand.

Ads featuring Mike ďOilyĒ Wragg working in his garage will feature in national newspapers to support to promotion in which consumers can win a classic car.

The activity is part of a £1.5 million marketing investment behind the brand this year and includes an extra opportunity to win one of 250 toolkits worth £150 each.

The promotion is featured on 100,000 bottles of Teacherís and continues the brandís strategy of appealing to 30-something malesí desire for ďmanspace, a place where they can escape the pressures of their busy livesĒ.

Marketing manager Aileen Nicol said: ďIt makes Teacherís the most relevant and accessible brand with target consumers and fulfils our company ambition of building brands people want to talk about.Ē

Bookmark this

Site Search


Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know