Ad support for Teacherís car offer

27 August, 2008

Beam Global UK is launching a national press advertising campaign for Teacherís whisky to support an on-pack competition for the brand.

Ads featuring Mike ďOilyĒ Wragg working in his garage will feature in national newspapers to support to promotion in which consumers can win a classic car.

The activity is part of a £1.5 million marketing investment behind the brand this year and includes an extra opportunity to win one of 250 toolkits worth £150 each.

The promotion is featured on 100,000 bottles of Teacherís and continues the brandís strategy of appealing to 30-something malesí desire for ďmanspace, a place where they can escape the pressures of their busy livesĒ.

Marketing manager Aileen Nicol said: ďIt makes Teacherís the most relevant and accessible brand with target consumers and fulfils our company ambition of building brands people want to talk about.Ē




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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