Somerfield cuts drinks prices in half

28 August, 2008

Somerfield has embarked on a week-long drinks sale which takes in own-label as well as branded products, some of which are reduced to half price.

Deals include 1-litre bottles of Famous Grouse whisky for £9.99 instead of the usual £14.99, Wolf Blass Yellow Label down £3 to £5.99 and Lindemans Winemakers Release at £3.99, reduced from £7.99.

Grolsch, Budweiser, Coors Light, Stella Artois and San Miguel are included in a deal which allows customers to select and three 4x30cl or 4x33cl packs for £10. Budweiser is also included in a half price deal on its 15x33cl pack, which is down from the regular £15.99 to £7.99.

The offers run until Sept 9.

Somerfield has come top in a blind tasting of white wines under £20 conducted by Benoit Allauzen, sommelier at London’s Greenhouse restaurant.

Retailers nominated their best wines for the Bloomberg-sponsored tasting. Somerfield’s 2007 Montagny Vieilles Vignes from Blason de Bourgogne – currently available for £5.99 – scored nine, beating competitors from Sainsbury’s, Tesco, Selfridges, Marks & Spencer and Harrods.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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