Historic Stella ad targets young men

28 August, 2008

A new TV ad for Stella Artois has been produced by Inbev UK, placing emphasis on the brand's quality and

heritage.

The ad illustrates the history of brewing in the Belgian town of Leuven since 1366 and focuses on the four key ingredients in the lager.

It features a voiceover by actor Patrick Stewart and is on air

until the middle of October on ITV1, Channel 4, Five and multi-channel networks.

It will also air

on

Sky Sports during coverage of games involving Manchester United, Arsenal and Chelsea .

The ad is targeted at 18

to 34-year-old ABC1 men

and is the latest stage in a strategy to refocus Stella marketing around product quality, which beg an with a poster campaign in April .

Marketing director Andreas Hilger said: "We are ensuring that as many target consumers as possible will see the commercial in the lead-up to the important pre-Christmas trading period. "




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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