Cellar Trends steps up Rioja campaign

28 August, 2008

Cellar Trends is planning its biggest advertising campaign in four years for its Faustino Rioja brand.

The campaign theme will be We Live and Breathe Rioja and will feature in national and style press ads in publications including

the Observer,

the Telegraph, GQ and Marie Claire.

There will be three different ads

in the

series, which starts in September.

Lisa Duckenfield, marketing manager at Cellar Trends, said

it was "dramatic".

She added: "The beauty of the photography and the characters

will appeal to a new generation of Rioja drinkers.

"The campaign's creative style will integrate with our year-round programme of consumer exhibitions and tastings."

Faustino will be at The Wine Show in October and the Taste of Christmas exhibition in December.




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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