Kitten bitten by Echo Falls

28 August, 2008

A

branded Echo Falls bus will be at the Beachdown music festival near Brighton this weekend at the end of a 16-leg sampling tour for the new Echo Falls Spritz wine and sparkling water mix.

The bus has been on the road for three months, visiting cit ies including Cardiff, Manchester and Glasgow.

The bus has already made a stop in the city of Brighton itself, where visiting consumers

had the chance to meet former Atomic Kitten popster Natasha Hamilton while trying the White Zinfandel and Chardonnay versions of the product.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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