Sidekick launches low-alcohol range

28 August, 2008

Halewood International has launched a 50cl self-pouring range of its shots brand, Sidekick, and lowered the abv to make the drink more mixable and responsible.

The vodka-based range was originally in 3cl pots, which some retailers still carry. It has 14.5% abv, lower than many other shot brands according to Halewood, which has been working with retailers

to cut

alcohol levels.

Marketing controller Richard Clark said: "Given the criticism

the category has received

over the past 12 months, we have worked to reduce the abv . This product delivers 0.435 units of alcohol per 3cl serve as opposed to 1.125 units of alcohol in a traditional 3cl vodka shot.

"As well as tasting great, the products deliver a high visual impact, making them an ideal base for stylish drinks for a broad range of trading opportunities."

Sidekick comes in eight flavours - including new Cookies & Cream and Toffee Caramel - and can be drunk neat over ice or mixed with lemonade or fruit juice.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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