In brief

28 August, 2008

Teacher's is trying to cash in on the 30-plus male market by offering consumers the chance to win a classic car in a 100,000-bottle on-pack promotion backed by national press ads throughout September.

WKD has launched a cinema-specific ad that is to run until the end of December and aims to strengthen the RTD brand's ties to grass-roots football. The ad will be given online back-up with visitors to offered the chance to win the team strips featured on cinema screens.

Absolut is rolling out a gift pack made from over 3,000 red sequins. A zipper runs down the back of the pack to reveal the 70cl bottle of vodka

inside. Around 3.7 million Absolut Masquerade gift packs will be available worldwide, with Asda and Selfridges initially stocking it in the UK.

Grand Marnier has released its 2008 limited edition bottle, which has a red fur collar and nubuck coat (rrp 20).

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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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