Trial Tango with new promotion

28 August, 2008

Britvic Soft Drinks is offering Tango consumers their money back if they aren't satisfied with the product's taste.

The promotion is designed to encourage trial and coincides with the introduction of fictional awards on packs of apple and orange flavours .

Orange features an accolade from the

League of Ecstatic Tongues , while apple's imagin ary prize comes from the

Newton Academy of Apple Worshippers .

To get their money back, consumers have to write to Britvic to tell them why they weren't satisfied and include the

awards artwork from the pack.

Head of carbonates Peter Kirby said: "The promotion sits well with Tango's irreverent personality."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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