In brief

28 August, 2008

Imperial Tobacco is adding two new Clipper lighters to its portfolio. Clipper Stylo and Clipper Stylo Electronic will be available in outers of 50 with rrps of 69p and 79p respectively. The company is also extending the range of colours in its Clipper Meta llic range, but will discontinue Clipper Silver Top from Oct 1.

Vimto is sponsoring Down Your Street, a summer promotion on Manchester's Key 103 radio station, giving listeners

the chance to win a street party for themselves and their neighbours. The sponsorship is part of the soft drinks brand's centenary celebrations.

Britvic has cut the weight of its

1-litre bottles of Robinsons squash brand by 2g. The company said the move would save an estimated 330 tonnes of plastic a year, equivalent to over 9 million empty bottles, and reduce the energy needed to make the bottles at its plant in Norwich by 5%.

United Biscuits UK has added Big Stix and Bakes to its Penguin chocolate biscuit bar range. Big Stix are chocolate-covered biscuit sticks with chocolate chips, in boxes of six twin

packs with an rrp of £1.55. Bakes are packed six to a box, again with an rrp of £1.55. UBUK is introducing added calcium to its standard Penguin bars and Penguin Wafers.

Simply Hibi, the UK's first hibiscus-based juice drink, is going into environmentally-f riendly Tetra Pak cartons in 141 Waitrose stores. The drink will be featured in the ambient aisle with an introductory price promotion of £1.25.

Coca-Cola Enterprises is launching a £1.8 million campaign for Fanta Still. The push will run throughout August and includes TV and outdoor ads, new on-pack graphics and 59p price marked promotional packs.

Trade communications manager Kenny Chisholm said: "The latest campaign is a great opportunity for retailers to build on the success of the juice category, which now represents 30% of the UK soft drinks market."

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