COMPETITION

28 August, 2008

Win Ally McBeal DVDs and Dooley's

Cream liqueur brand Dooley's Original Toffee & Vodka is celebrating the culmination of a successful sponsorship with Sky by offering one lucky reader the chance to win an Ally McBeal Complete DVD Collection

box set plus a six -bottle case of Dooley's.

This spring Dooley's sponsored Sky's female -focused channel, Zone Romantica, which runs popular shows such as the award -winning Ally McBeal series about a spirited young female lawyer based in Boston.

Brand manager Karen Fowler said: "Dooley's has a youthful 24 to 32-year-old consumer profile, unlike many other cream liqueurs. Its predominantly female consumer base is mirrored in Zone Romantica's audience and scheduling, making it an ideal match for the brand. Over the sponsorship period we were able to reach 72% of our core target market.

"The Zone Romantica sponsorship is one element of an on going support package for Dooley's across the year which has focused on raising brand profile and underlining Dooley's versatility in cocktails."

To enter the competition to win the Ally McBeal Complete DVD Collection box set, plus one six -bottle case of Dooley's, simply answer the question below:

In which US city is Ally McBeal set?

Send your answer with your name, address and telephone number, by Sept 5, to: OLN/Dooley's competition, c/o J Wray & Nephew UK Ltd., The Foundry 156 Blackfriars Road London SE1 8EN.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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