Drinkshop rewards loyalty

28 August, 2008

Online retailer thedrinkshop.com

is the first full member from the drinks trade to sign

up to a web-based loyalty scheme that earns customers points when they shop online .

Ipoints.co.uk

offers customers a certain number of points for each £1 they spend online . These can then be spent

at any of dozens of sites which have signed up . Laithwaites, Tesco and Majestic are affiliate members.

"We have just introduced the

scheme, which is like Nectar or Airmiles on the internet,

and was set up by ex-Nectar and Airmiles directors. You earn Ipoints and spend them with other merchants registered to the scheme,"

said Tim Francis, director of thedrinkshop.com.

The site launched in August 2005

and operates under the name Maximiles in France, Germany, Spain and Italy. It has more than 4 million members.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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