Skyy's ads are the limitáfor watchdog

28 August, 2008

Cellar Trends has been told not to re-run two posters for Skyy vodka after the Advertising Standards Authority ruled they associated alcohol with seduction and sexual success.

The supplier argued that the ads showing a man sipping a cocktail with aáwoman in an apartment at night reflected "glamo rous, modern cocktail culture", but the ASA decided: "The focus of both of the ads was on the couple and the product, rather than on the urban setting or the modern furniture."

The advertising body also went againstáCellar Trends in ruling that

the ads implied

the man's choice of drink enhanced his masculinity and attractiveness.

The ads were part of a ú1.5 million marketing spend for Skyy, which included sponsorship of the movie Sex

and the City.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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