Low-alcohol Stella trialling in the UK

05 September, 2008

Inbev is trialling a low-alcohol version of Stella Artois in the UK off-trade.

The 0.5% abv brand has been quietly on

test in Tesco for several months in packs of four 33cl bottles, with a retail price of £2.73.

An Inbev spokeswom an said: "If there is sufficient consumer demand, we will consider making Belgian -brewed Stella Artois Low Alcohol more widely available .

"It will appeal to Stella Artois loyalists who on suitable occasions want the option of a low -alcohol lager."

The beer is brewed in Leuven, Belgium using the same hops and yeast as regular Stella Artois.

A different brewing process, requiring a shorter fermentation period and lower temperatures, produces a lower abv.

The 0.5% abv brand is already distributed elsewhere in Europe, including Belgium, France and the Czech Republic.

In Belgium, the low-alcohol lager

is called Stella Artois Non Alcohol because the laws in Belgium allow anything with up to 0.5% abv to be classified as

non -alcohol ic.

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know