Low-alcohol Stella trialling in the UK

05 September, 2008

Inbev is trialling a low-alcohol version of Stella Artois in the UK off-trade.

The 0.5% abv brand has been quietly on

test in Tesco for several months in packs of four 33cl bottles, with a retail price of £2.73.

An Inbev spokeswom an said: "If there is sufficient consumer demand, we will consider making Belgian -brewed Stella Artois Low Alcohol more widely available .

"It will appeal to Stella Artois loyalists who on suitable occasions want the option of a low -alcohol lager."

The beer is brewed in Leuven, Belgium using the same hops and yeast as regular Stella Artois.

A different brewing process, requiring a shorter fermentation period and lower temperatures, produces a lower abv.

The 0.5% abv brand is already distributed elsewhere in Europe, including Belgium, France and the Czech Republic.

In Belgium, the low-alcohol lager

is called Stella Artois Non Alcohol because the laws in Belgium allow anything with up to 0.5% abv to be classified as

non -alcohol ic.




Bookmark this


Site Search

COMMENT

The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter