Low-alcohol Stella trialling in the UK

05 September, 2008

Inbev is trialling a low-alcohol version of Stella Artois in the UK off-trade.

The 0.5% abv brand has been quietly on

test in Tesco for several months in packs of four 33cl bottles, with a retail price of £2.73.

An Inbev spokeswom an said: "If there is sufficient consumer demand, we will consider making Belgian -brewed Stella Artois Low Alcohol more widely available .

"It will appeal to Stella Artois loyalists who on suitable occasions want the option of a low -alcohol lager."

The beer is brewed in Leuven, Belgium using the same hops and yeast as regular Stella Artois.

A different brewing process, requiring a shorter fermentation period and lower temperatures, produces a lower abv.

The 0.5% abv brand is already distributed elsewhere in Europe, including Belgium, France and the Czech Republic.

In Belgium, the low-alcohol lager

is called Stella Artois Non Alcohol because the laws in Belgium allow anything with up to 0.5% abv to be classified as

non -alcohol ic.

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