BG and Edrington form sales alliance

05 September, 2008

Beam Global Spirits & Wine and The Edrington Group have set up a n

international sales and distribution alliance built on the

Maxxium distribution network.

The news came as Pernod Ricard announced the early withdrawal from Maxxium of Absolut Vodka and other former V&S brands on Oct 1, 2008. Rémy-Cointreau will leave Maxxium on March 30, 2009, as previously announced.

The new alliance will be "largely built on the existing Maxxium organisation" and will launch on March 31, 2009.

Emrys Inker, The Edrington Group's corporate affairs director, refused to comment on speculation that Maxxium will break up, or

whether jobs will be lost. "At this stage we are still evaluating

the future of the Maxxium organisation ," he said.

The alliance will span 24 markets with combined sales of more than £825 million ,

and aims to drive value and growth in those markets with its combined portfolio


In a joint statement, Beam Global president Tom Flocco

and Ian Curle, chief executive

of the Edrington Group, said: "It enables the collective strength of our combined


to flourish in a more efficient

distribution vehicle. "

Bookmark this

Site Search


There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know