Thumbs up for Scotch marketing

05 September, 2008

The Scotch whisky industry is claiming a clean bill of health for its marketing practices after an independent audit.

Research

by the Scotch Whisky Association found

distillers had successfully implemented its code of practice on responsible marketing and promotions, launched three years ago.

The code is mandatory for Scotch marketing in the UK and is used to establish best practice worldwide.

Jack Law, chairman of the code's independent complaints panel and chief executive of Alcohol Focus Scotland, said: "The SWA's code has taken on board the frequent criticism of self-regulatory codes - that they are soft on enforcement - by introducing mechanisms to fine, name, shame and ultimately expel a member continually breaching the code."

No official complaints have been lodged under the code since it was introduced.




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