Movers and shakers

05 September, 2008

Biggest growing brand within top 50 by value: High Commissioner (67%)

Biggest growing brand within top 50 by volume: Vodkat (64%)

Most number of places moved up the chart since 2007: Vodkat

(from 32 to 25); Disaronno

(from 46 to 39)

Highest new entry:

Russian Standard

(30)

Fastest declining brand within top 50 by value: Greenall's (-21%)

Fastest declining brand within top 50 by volume: Greenall's (-26%)

Most number of places moved down the chart since 2007: Royal Czar (from 42 to 49)

* Stats exclude figures for Glenmorangie 10 Year Old and the relauched Original version




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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