Movers and shakers

05 September, 2008

Biggest growing brand within top 50 by value: High Commissioner (67%)

Biggest growing brand within top 50 by volume: Vodkat (64%)

Most number of places moved up the chart since 2007: Vodkat

(from 32 to 25); Disaronno

(from 46 to 39)

Highest new entry:

Russian Standard

(30)

Fastest declining brand within top 50 by value: Greenall's (-21%)

Fastest declining brand within top 50 by volume: Greenall's (-26%)

Most number of places moved down the chart since 2007: Royal Czar (from 42 to 49)

* Stats exclude figures for Glenmorangie 10 Year Old and the relauched Original version




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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