2 Glen's

05 September, 2008

Value

growth Aug 08 v Aug 07:

+22%

Key date in history: 2003 - owner Glen Catrine loses court battle against William Grant over its use of Grant's name for its vodka. Changes name to Glen's and hasn't looked back since

Famous friends: It didn't get where it is today by making friends

Strengths: Keen pricing; ubiquitous multiple distribution

Challenges: Frequently targeted by counterfeiters; Diageo's millions

The year gone: Eye kept very much on the value-driven ball

The year ahead: More of the same




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The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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