3 The Famous Grouse

05 September, 2008

Value

growth Aug 08 v Aug 07: +7%

Key date in history: 1990

- Gilbert the grouse makes

ad debut

Famous friends: Scottish rugby team was sponsored from 1990 to 2007

Strengths: Consistent marketing message; the bird in the ad

Challenges: Staying premium in a recession; the future of distributor Maxxium

The year gone: Launch of premium Black Grouse brand

The year ahead: Possible launch of freezer whisky Snow Grouse




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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