3 The Famous Grouse

05 September, 2008

Value

growth Aug 08 v Aug 07: +7%

Key date in history: 1990

- Gilbert the grouse makes

ad debut

Famous friends: Scottish rugby team was sponsored from 1990 to 2007

Strengths: Consistent marketing message; the bird in the ad

Challenges: Staying premium in a recession; the future of distributor Maxxium

The year gone: Launch of premium Black Grouse brand

The year ahead: Possible launch of freezer whisky Snow Grouse




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Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

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