5 Gordon's

05 September, 2008

Value

growth Aug 08 v Aug 07: +9%

Key date in history: 1990 - strength cut to 37.5% abv and money spent on duty ploughed into marketing

Famous friends: Gilbert & George made a short film, Gordon's Makes Us Drunk;

celebrity chef Gordon Ramsay who fronts its ad campaign

Strengths: The G&T is back; the popularity of Ramsay

Challenges: Snobbery of the average gin drinker; the unpopularity of Ramsay

The year gone: Those ads were everywhere you looked

The year ahead: It's that man again




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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