4 Bell's

05 September, 2008

Value

growth Aug 08 v Aug 07: -2%

Key date in history: 1995 - leads industry to end a protocol against TV ads for spirits

Famous friends: Jools Holland tickled the ivories for the brand in a 1990s ad campaign

Strengths: Longevity; easy bar-call

Challenges: Recognition in a portfolio where Johnnie Walker dominates globally; arresting decline

The year gone: A return to TV - again

The year ahead: Relaunching as Original and dropping 8áYear Old description




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter