4 Bell's

05 September, 2008

Value

growth Aug 08 v Aug 07: -2%

Key date in history: 1995 - leads industry to end a protocol against TV ads for spirits

Famous friends: Jools Holland tickled the ivories for the brand in a 1990s ad campaign

Strengths: Longevity; easy bar-call

Challenges: Recognition in a portfolio where Johnnie Walker dominates globally; arresting decline

The year gone: A return to TV - again

The year ahead: Relaunching as Original and dropping 8 Year Old description




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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