9 Grant's

05 September, 2008

Value

growth Aug 08 v Aug 07: +37%

Key date in history: 1957 -

Hans Schleger

designs the triangular bottle

Famous friends: TV gardener Chris Beardshaw

in

Gardens After Hours

Strengths: One-of-a-kind bottle; global support

Challenges:

Looking modern next to Monkey Shoulder

The year gone: 3.8 million UK relaunch

The year ahead:

Hanging on to number three blended spot




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COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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