8 Jack Daniel's

05 September, 2008

Value

growth Aug 08 v Aug 07: +14%

Key date in history: 1866 - Jack registered his distillery

Famous friends: Frank Sinatra started the

Jack on musicians' riders thing

Strengths: Rock 'n' roll image; Coke

Challenges: Vodka; not getting bored with being so successful

The year gone: Hung out, went to a few gigs, the odd festival ...

The year ahead:

Still being cool while bigging up the

distillery founder




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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