10 Teacher's

05 September, 2008

Value

growth Aug 08 v Aug 07: -7%

Key date in history: 1863 - the Highland Cream suffix is added to the brand name

Famous-ish friends: Features in the novel (Un)arranged Marriage by Bal i Rai

Strengths: Distinctive pack; increase d spend

Challenges: Bit blokey; sales well down

The year gone:

Manspace ad theme

The year ahead: In need of a

Shakin' Stevens-at-Glastonbury type comeback




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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