10 Teacher's

05 September, 2008

Value

growth Aug 08 v Aug 07: -7%

Key date in history: 1863 - the Highland Cream suffix is added to the brand name

Famous-ish friends: Features in the novel (Un)arranged Marriage by Bal i Rai

Strengths: Distinctive pack; increase d spend

Challenges: Bit blokey; sales well down

The year gone:

Manspace ad theme

The year ahead: In need of a

Shakin' Stevens-at-Glastonbury type comeback




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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