10 Teacher's

05 September, 2008

Value

growth Aug 08 v Aug 07: -7%

Key date in history: 1863 - the Highland Cream suffix is added to the brand name

Famous-ish friends: Features in the novel (Un)arranged Marriage by Bal i Rai

Strengths: Distinctive pack; increase d spend

Challenges: Bit blokey; sales well down

The year gone:

Manspace ad theme

The year ahead: In need of a

Shakin' Stevens-at-Glastonbury type comeback




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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