7 Baileys

05 September, 2008

Value

growth Aug 08 v Aug 07: +21%

Key date in history: 1974 - distiller Gilbey's comes up with idea for a creamy whisky liqueur to get rid of surplus spirit

Famous friends: You Tube puppy -

youtube.com/watch?v=Lp-naMZhI2U

Strengths: Brand name a generic for cream liqueurs; Christmas

Challenges: Year-round appeal; occasionally distracted by NPD

The year gone: New packaging and ads around key calendar dates, but sales of flavoured offshoots have dropped

The year ahead: Continuing the cyclical refocus on the main brand




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter