Pink still gaining momentum in UK

04 September, 2008

RosÚ wine is still on a roll in the UK, according to research commissioned by the Wine & Spirit Trade Association.

The number of regular wine consumers who drink rosÚ has risen by more than 60% in the past three years, Wine Intelligence data has revealed.

The research shows around six out of 10 (59%)

regular wine drinkers now drink rosÚ, compared

with fewer than four in 10 (37%) in 2005. Some of the growth appears to have come at the expense of red

but there is also evidence

rosÚ is attracting consumers who have previously bought little wine of any kind.

WSTA chief executive Jeremy Beadles said: "Even without a good summer to support the barbecue season it seems the taste for rosÚ continues to spread.

The figures show women have increased their rosÚ consumption the most.

"The current squeeze on household budgets seems to be reflected in the fact that people are drinking wine at home more often and

promotional offers have become more important to wine drinkers. "




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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