Innovations all round from Distell

04 September, 2008

Distell has extended its range with some entry-level, health-conscious and environmentally friendly innovations, to be unveiled at Cape Wine.

Two Oceans has launched a Fruity range, based on "the style and taste that British consumers look for in wine - fresh, soft and fruity". The range - a

medium-bodied red and crisp,

fruity white - will be stocked in cash and carries and targeted at the convenience sector.

The brand has also launched Two Oceans Light, an early-picked, lower abv range currently in white and rosť, with red to come soon.

Distell has also released several new packages - a slimline bag-in-box to make storage easier, a 1-litre Tetra Pak and a pouch which it hopes to launch in the UK soon.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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