Innovations all round from Distell

04 September, 2008

Distell has extended its range with some entry-level, health-conscious and environmentally friendly innovations, to be unveiled at Cape Wine.

Two Oceans has launched a Fruity range, based on "the style and taste that British consumers look for in wine - fresh, soft and fruity". The range - a

medium-bodied red and crisp,

fruity white - will be stocked in cash and carries and targeted at the convenience sector.

The brand has also launched Two Oceans Light, an early-picked, lower abv range currently in white and rosť, with red to come soon.

Distell has also released several new packages - a slimline bag-in-box to make storage easier, a 1-litre Tetra Pak and a pouch which it hopes to launch in the UK soon.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter