Eco plans continue for Bottle Green

04 September, 2008

Italian Via Vecchio is the third Bottle Green wine brand to launch in 1-litre Tetra Prisma cartons.

The pack, priced 6.99, features a typical piazza scene to link the brand to ideas about Italy and Italian lifestyles.

The agency said it is easy to carry and is 100% recyclable. It is currently available in a varietal Pinot Grigio, which has been listed in Morrisons.

PR officer Louise Hartley said: "The Via Vecchio Tetra

Pa k provides consumers with a really credible alternative to glass bottles. There are many benefits

and it is perfect for

consumers who want to make a positive contribution to the environment ."




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter