Eco plans continue for Bottle Green

04 September, 2008

Italian Via Vecchio is the third Bottle Green wine brand to launch in 1-litre Tetra Prisma cartons.

The pack, priced 6.99, features a typical piazza scene to link the brand to ideas about Italy and Italian lifestyles.

The agency said it is easy to carry and is 100% recyclable. It is currently available in a varietal Pinot Grigio, which has been listed in Morrisons.

PR officer Louise Hartley said: "The Via Vecchio Tetra

Pa k provides consumers with a really credible alternative to glass bottles. There are many benefits

and it is perfect for

consumers who want to make a positive contribution to the environment ."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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