New drip catcher has ad benefits
Published:  04 September, 2008

A start-up company has created a wine bottle neck collar that is also a drip stopper with two

spaces for promotional messages.

Hugo & Henry's Drip Couture absorbs any wine drips

in a similar way to nappies, so that the branding is not stained. The panels peel off,

so suppliers can include several layers of information.

Owner and inventor Clive Robinson hopes the device will be used by retailers and wine companies to run loyalty schemes, in which consumers peel off tokens and collect them.

"We want to help wine brands raise their loyalty," he said. " Competition in the

industry is so fierce that if we

allow a brand to have additional stand-out on

shelf and

they put a

good offer on it , I would be tempted to try

it - especially if it has got a drip catcher on it."

To find out more visit hugoandhenry.com or call 01932 852663.




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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