Beer in brief

05 September, 2008

Shepherd Neame's Spitfire ale is to be sold in a limited -edition, eight-bottle pack around September's Battle of Britain week. The brewer will donate 25p from the sales of each multipack to the Royal Air Force Benevolent Fund. The pack is being listed by Morrisons, Asda and Spar.

Magners is sponsoring a UK tour by Irish music acts Sharon Shannon, Mundy and Damien Dempsey. The Magners Irish Sessions tour will start with a gig

in London in September, and then visit Newcastle, Inverness, Ullapool, Glasgow, Birmingham and Manchester from November. There will be above-the-line support in specialist music and regional press,

as well as on local radio.

Mexican lager Corona has "taken over" the island of Ibiza and is wooing key clients with luxury trips to the Spanish island, which it has renamed Corona Island. Some 70 distributors and key account customers will be invited on a three-day visit including a stay at the luxury Pacha hotel and VIP entry to the Pacha night club.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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