Akashi-Tai sake drops down a size

05 September, 2008

Sake brand Akashi-Tai is introducing smaller bottles in the UK in a bid to

attract more consumers to

the category.

The boutique producer is adding 30cl bottles to its range , which is handled in the UK by Malcolm Cowen.

The new packs will be available in Honjozo, Daiginjo, Junmai Daiginjo and Honjozo Genshu styles, with rrps between 5.69 and 9.29.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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