Driving Teacher's with classic offer

05 September, 2008

Beam Global UK is launching a national press advertising campaign for Teacher's whisky to support an on-pack competition for the brand.

Ads featuring Mike "Oily" Wragg working in his garage will feature in national newspapers to support the promotion in which consumers can win a classic car.

The activity is part of a £1.5 million marketing investment

in the brand this year and includes an extra opportunity to win one of 250 tool kits worth £150 each.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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