Money-saving packs for Superkings
Published:  05 September, 2008

Imperial Tobacco's Superkings brand

is out in cheaper

price-marked packs .

Superkings 10s and 20s, Superkings Blue 10s and 20s and Superkings Menthol 20s

will retail for 5.35 for 20 and 2.73 for 10.

The 5.35 price

is 6p below

the regular rrp, and the 2.73 price point is 3p below.

Imperial's trade communications manager, Iain Watkins, said: "These new packs offer retailers a strong competitive product without compromising their cash margins."

All Superkings variants will continue to be available in plain stock

as well as the

price-marked offering.




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