Reader competition for biscuit range

05 September, 2008

To give retailers

a hand to boost impu lse sales, United Biscuits is

offering three OLN readers the chance to win a case of each of

the fastest-selling mini formats that make up the McVitie's Mighty Six range.

The handypacks retail for 49p, with counter display units containing 24 packs (£11.76). Included

are McVitie's Mini Chocolate Digestives,

Mini Cookies, Mini Chocolate Hob Nobs, Jaffa Cakes snack pack,

Go

Ahead! Apple & Sultana

Crispy Slice, and Go Ahead! Forest Fruit Yogurt Break.

"The McVitie's Mighty Six fulfils the growing eating on-the-go consumer trend," a spokeswoman said. "Displaying these handypacks alongside confectionery or near the till point is a great way to enhance impulse sales and profit opportunities."

For your chance to win, send your name, shop name, address and telephone number, by Sept 30, to: OLN/United Biscuits giveaway, Jo Kent, 4 The Waterhouse, Waterhouse Street, Hemel Hempstead, Herts HP1 1EN.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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