Reader competition for biscuit range

05 September, 2008

To give retailers

a hand to boost impu lse sales, United Biscuits is

offering three OLN readers the chance to win a case of†each of

the fastest-selling mini formats†that make up the McVitie's Mighty Six range.

The handypacks retail for 49p, with counter display units containing 24 packs (£11.76). Included

are McVitie's Mini Chocolate Digestives,

Mini Cookies, Mini Chocolate Hob Nobs, Jaffa Cakes snack pack,

Go

Ahead! Apple & Sultana

Crispy Slice, and Go Ahead! Forest Fruit Yogurt Break.

"The McVitie's Mighty Six fulfils the growing eating on-the-go consumer trend," a spokeswoman said. "Displaying these handypacks alongside confectionery or near the till point is a great way to enhance impulse sales and profit opportunities."

For your chance to win, send your name, shop name, address and telephone number, by Sept 30, to: OLN/United Biscuits giveaway, Jo Kent, 4 The Waterhouse, Waterhouse Street, Hemel Hempstead, Herts HP1 1EN.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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