Top Tip

05 September, 2008

Outlets that can deliver attractive displays

to entice purchase, strong targeted seasonal offers and give the consumer brand knowledge

can increase

loyalty and

spend. We would recommend individual outlets

support a strong, well merchandised range of spirit brands targeted at the premium as well as value-conscious consumer, with knowledgeable staff able to offer advice. Every retailer has individual stores that do this, driven by the commitment and

passion of the staff, but some have more than others.

John Burke, marketing director, Bacardi Brown-Forman Brands

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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