Co-op first with Fairtrade sparkler

05 September, 2008

The Co-op claims it will be the first UK retailer to launch a Fairtrade sparkling wine when it launches its Cape Sparkling Brut in selected stores next month.

The wine will be priced at £7.99 and comes from the Du Toitskloof co-operative in the Western Cape of South Africa.

It is a 100% Chardonnay wine made in the traditional Champagne method.

Du Toitskloof already produces five own-brand Fairtrade wines from the Co-op and the partnership has already raised £291,000 for community projects including crèches, a women’s club and a craft centre.

Vicky Wood, the Co-op’s category marketing manager for wine, said: “The introduction is yet another first for the Co-op, and will fit perfectly into our market-leading Fairtrade wine range.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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