Co-op first with Fairtrade sparkler

05 September, 2008

The Co-op claims it will be the first UK retailer to launch a Fairtrade sparkling wine when it launches its Cape Sparkling Brut in selected stores next month.

The wine will be priced at £7.99 and comes from the Du Toitskloof co-operative in the Western Cape of South Africa.

It is a 100% Chardonnay wine made in the traditional Champagne method.

Du Toitskloof already produces five own-brand Fairtrade wines from the Co-op and the partnership has already raised £291,000 for community projects including crèches, a women’s club and a craft centre.

Vicky Wood, the Co-op’s category marketing manager for wine, said: “The introduction is yet another first for the Co-op, and will fit perfectly into our market-leading Fairtrade wine range.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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