Tesco takes Men Behaving Badly star’s beer

08 September, 2008

Tesco is to stock a beer co-created by Men Behaving Badly star Neil Morrissey.

The actor has teamed up with TV chef Richard Fox to create Morrissey Fox Blonde Ale as part of a series for Channel 4, following the pair’s attempts to set up their own microbrewery at the back of a Yorkshire pub.

The first bottles are going into 500 Tesco stores, though the beer will have a wider audience as a cask beer for the on-trade.

Two further brews are planned.

“British beer is a great institution and creating your own perfect pint was a concept that really appealed to me,” said Morrissey.

The label design features a picture of Morrissey and Fox shot by fashion photographer Rankin.

The TV series, Morrissey’s Perfect Pint, is to be screened in November.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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