Latvia joins race for vodka share

08 September, 2008

Latvia is the latest country to enter the crowded vodka category in the UK.

UB Drinks is launching Dannoff with a £3.5 million marketing campaign including radio advertising and retailer support.

The 37.5% abv brand will be sold with a keen £9.99 recommended price point.

National sales director Andy Causer: said: “The launch couldn’t come at a better time, when consumers and retailers alike are feeling the pinch of the credit crunch.

“Dannoff is a sophisticated vodka without the premium price tag, giving retailers an excellent opportunity to increase profitability.

Dannoff is quadruple-distilled at the Latvijas Balzams Distillery in Riga, the Latvian capital.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter