Right royal blend for Johnnie Walker

09 September, 2008

Diageo GB is to give a UK airing to a special edition whisky to commemorate the first royal warrant granted to Johnnie Walker in 1934.

Johnnie Walker Blue Label King George V Edition will be launched in Selfridges, Harrods and top-end on-trade accounts, reflecting its rrp of £420 a bottle.

The whisky is made using the original techniques practiced in the 1930s and only whiskies from distilleries operating during the reign of King George V.

Brand ambassador Jonathan Driver said: “Johnnie Walker has access to an unrivalled collection of fine whiskies that date back to the early 20th Century. This stock of whiskies has been carefully maintained for generations and is the diamond mine of the industry. Some of the rarest whiskies – many from distilleries that no longer exist – have gone into the creation of this extraordinary blend.”

These include the defunct Islay distillery Port Ellen.

The whisky comes in an exclusive decanter in silk-lined box with a numbered certificate of authenticity.




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