Carlsberg latest to raise beer prices

11 September, 2008

Carlsberg has followed rivals Inbev and Coors by announcing a rise in the wholesale prices of its beers, blaming the soaring costs of raw materials for its decision.

The Northampton-based brewer said it would be introducing a 2.3% increase from Oct 6. In a statement the company said it was facing a 50% rise in the price of malt, an increase of over 100% on hops, and a jump in its utility bills.

It added: “We are committed to delivering efficiencies across all areas of business in order to absorb the increased costs and reduce the potential impact on our customers. This has been the case this year as our price increases have been significantly lower than our competitors.

“The rise in costs of such items as raw materials and utilities has been unprecedented, therefore on this occasion we have been left with no alternative.

“Customer support, brand growth and innovation remain at the heart of our strategy and we will continue with this support during this difficult trading period.”

Carlsberg said it had been striving for efficiencies to avoid passing costs on to customers.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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