Spanish trio first Tesco Value wines
Published:  19 September, 2008

Tesco's Value will make its debut in the drinks aisles next month with the launch of three Spanish table wines.

OLN reported in July that the retailer had approached suppliers about sourcing a budget offer as it put a greater focus on entry-level wines. The company said it had previously resisted extending Value into BWS but felt the current economic climate meant the time was now right.

It was tight-lipped about the trio's price tags but hinted that more could follow if they prove successful.

Legally, labels

may not state the wine's varietal mix, but will emphasise style and flavours, Tesco said.




Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter