Spanish trio first Tesco Value wines
Published:  19 September, 2008

Tesco's Value will make its debut in the drinks aisles next month with the launch of three Spanish table wines.

OLN reported in July that the retailer had approached suppliers about sourcing a budget offer as it put a greater focus on entry-level wines. The company said it had previously resisted extending Value into BWS but felt the current economic climate meant the time was now right.

It was tight-lipped about the trio's price tags but hinted that more could follow if they prove successful.

Legally, labels

may not state the wine's varietal mix, but will emphasise style and flavours, Tesco said.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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