Beringer targets foodies in £7 sector

19 September, 2008

Foster's EMEA is hoping to prove there is life in the £7 section of the Californian wine market with a

push for Beringer Stone Cellars.

A marketing campaign will highlight the wine's credentials as a brand for "foodies" who share the producer's passion for ingredients.

It uses the line "those who know food, know Beringer" and includes national press advertising and in-store marketing .

Different press executions, featuring Chardonnay, Zinfandel/Chardonnay Rosť,

Cabernet Sauvignon and

Beringer's Sparkling Zinfandel Rosť, will be running in colour supplements and food magazines.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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