Beringer targets foodies in £7 sector

19 September, 2008

Foster's EMEA is hoping to prove there is life in the £7 section of the Californian wine market with a

push for Beringer Stone Cellars.

A marketing campaign will highlight the wine's credentials as a brand for "foodies" who share the producer's passion for ingredients.

It uses the line "those who know food, know Beringer" and includes national press advertising and in-store marketing .

Different press executions, featuring Chardonnay, Zinfandel/Chardonnay Rosť,

Cabernet Sauvignon and

Beringer's Sparkling Zinfandel Rosť, will be running in colour supplements and food magazines.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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