Navarra goes great guns

19 September, 2008

Navarra wine is aiming for a higher profile in the UK with an autumn campaign

comprising three tastings and three trips to the Spanish region.

The tastings will be held in London, Manchester and Edinburgh consecutively from Monday

Nov 10

and promote the wines of 18 bodegas, 14 of which currently have UK representation.

The programme

was

put together by the Consejo Regulador Denominación de Origen Navarra and the Association of Navarran Wineries, and builds on the press tastings held over the past two years.

Pilar García, president of the CRDO Navarra, said: "The UK

has always been a very important market for us and we realise the need to promote a stronger message to the broader trade about the quality and diversity of Navarran wines.

"We have a lot of great stories to tell and a lot of great wines to be tasted . What we aim to do with this activity is give the British trade and press the opportunity to do just that."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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