Beer drinkers unite against Inbev
Published:  19 September, 2008

A group of American beer drinkers have filed a federal lawsuit claiming that Inbev's purchase of Anheuser-Busch will break US antitrust laws.

The

10-strong group

of consumers in Budweiser firm Anhesuer's hometown of St Louis

is seeking to block the deal outright.

The lawsuit claims : "If Inbev is allowed to purchase Anheuser, there no longer would be any significant major potential competitor to influence pricing and ­marketing practices in the US."

Inbev has claimed

the proposed $52 billion purchase won't infringe competition laws because Inbev is only a niche player in the US market to date, adding only a small amount in sales to Anheuser's existing market share.

The US Justice Department is already reviewing the legality of the deal.

If it goes through, the acquisition will bring together a portfolio including Budweiser, Stella Artois and Beck's.




Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter