Amps scores NZ sales to scoop prize

19 September, 2008

Amps Fine Wines, of Oundle, Cambs, has been crowned New Zealand Winegrowers' top independent wine merchant of the year, winning two of its team an all-expenses -paid trip to New Zealand.

The prize recognises the diversity of Amp s' Kiwi range and its ideas for in-store promotions.

New Zealand Winegrowers director Warren Adamson said: "We were looking for a merchant that encapsulated the spirit of New Zealand wine -

premium, quality, interesting, innovative, green. "

Owner Philip Amps said: "It is a great competition that every independent I have spoken to wants to win, so we are highly honoured. We saw a real uplift in our sales during the promotion, and then each month since our sales of New Zealand wines have been well up on last year's figures."

Adnams of Southwold, Flagship Wines in St Albans, John Scott & Miller in Kirkwall and Noble Green Wines in Hampton Hill, Middx,

each won a runner-up weekend for two in London.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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