Inbev offers free glasses with Beck's Vier packs
Published:  19 September, 2008

Inbev UK is giving away free branded glasses on

10-packs of Beck's Vier 44cl cans.

The on-pack promotion is aimed at boosting the brand's profile in the run -up to Christmas and giving consumers a better drinking experience.

Steve McAllister, commercial director for multiple off-trade, said: "We are offering shoppers something that will significantly enhance their enjoyment of the brand at home - and help to develop brand loyalty in the longer -term.

"The promotion delivers benefits for retailers in terms of incremental business during the important pre-Christmas sales period."

The glass features a square base, which is embossed to "enliven the beer during the pour to help the development of a good head", according to McAllister.

Consumers need to collect two tokens from separate 10-packs of Beck's Vier 44cl cans.

The promotion will be backed with in-store support in selected multiple retailers.




Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter